Designed in collaboration with Milan’s acclaimed WANT Studio, the MISHA flagship boutique is a bold yet intimate reflection of the brand’s transcultural vision of empowered femininity. Every element was conceived to evoke emotion - creating a space that invites curiosity, introspection, and transformation.

The store draws on the understated luxury and material sophistication of Milanese design while embracing the evolving nature of global fashion. WANT Studio sought to create more than just a retail space—it is a sanctuary where sensuality, strength, and refinement converge.

Textural contrasts define the boutique’s architecture. Tactile stones meet layered textiles and subtly reflective metals to express the brand’s core dualities—rawness and refinement, softness and structure. Lighting is layered and sculptural, casting warmth and shadow to heighten emotional depth while guiding the customer intuitively through the space.

The absence of a traditional service counter was a deliberate design decision. Instead, the space features freestanding sculptural elements that remove transactional barriers, encouraging more organic, personalised interactions. Storage, lighting, and operational elements are subtly integrated, ensuring functionality is never at odds with aesthetic.

Bespoke furnishings—including sculptural islands and a custom-designed rug—blur the boundary between art and function. These elements were created specifically to echo MISHA’s draped silhouettes and to reflect the personal journey of the modern woman. The rug, in particular, was conceived as a visual metaphor—its flowing lines reference both the drape of fabric and the fluidity of self-discovery.From the moment one steps inside, the space offers a heightened yet welcoming atmosphere—designed not just to showcase fashion, but to embody it.

Sustainability was approached through longevity and locality. Materials were selected for their enduring beauty and durability, and many finishes were sourced locally to reduce environmental impact. Local artisans were engaged to craft key fixtures, honouring traditional techniques while celebrating contemporary craftsmanship.

From the moment one steps inside, the space offers a heightened yet welcoming atmosphere—designed not just to showcase fashion, but to embody it. 

In one word: Alluring.