FOUNDER MICHELLE AZNAVORIAN’S BRAND BUILDING ORIGINS TRACE BACK TO 2013 WHEN MISHA WAS CONCEPTUALISED. SHE WAS DRIVEN BY AN AMBITIOUS VISION TO BUILD GLOBAL BUSINESS. WITH A BLEND OF ENTREPRENEURIAL NAIVETY AND UNWAVERING DETERMINATION, MICHELLE EMBARKED ON WHAT SEEMED LIKE AN UNATTAINABLE JOURNEY. MICHELLE WAS NOT ONLY MOTIVATED BY HER VISION, BUT AN OVERWHELMING DESIRE TO PUSH BOUNDARIES TO PROVE TO HER FATHER - WHO HELD HIGH EXPECTATIONS - THAT SHE COULD ACHIEVE MORE THAN THE EXPECTED.

FUELLED BY PURE PASSION, RESILIENCE, AND SELF BELIEF, MICHELLE CARVED OUT A NICHE IN THE MARKET DEFINED BY A SEXIER YET SOPHISTICATED AESTHETIC. TO CREATE A BUSINESS THAT RESONATED WITH HER PERSONAL STYLE AND FELT TRUE TO HER BODY. FOUR YEARS LATER, HER EFFORTS WERE RECOGNISED. MICHELLE WAS NAMED ERNST & YOUNG’S ENTREPRENEUR OF THE YEAR’, NOT ONLY FOR THE BRAND’S SUCCESS, BUT ALSO FOR SECURING BELLA HADID TO REPRESENT MISHA AT SYDNEY FASHION WEEK. THIS SUCCESS PROPELLED THE BRAND TO INTERNATIONAL ACCLAIM, GOING ON TO SHOWCASE AT NYFW. TODAY, MICHELLE CONTINUES TO LEAD MISHA AS THE VISIONARY AND CREATIVE DIRECTOR, MAINTAINING THE SAME INTENSITY AND COMMITMENT TO THE BRAND’S GLOBAL AMBITIONS AS ON DAY ONE.